Polar Bears: more than just about getting wet and cold

Got this in my e-mail recently:

Coney Island Polar Dip

You've braved the icy waters of the Atlantic before, now we are asking for your help in making 2010 the biggest Coney Island Polar Dip ever!

As you may know, Camp Sunshine has been the beneficiary of this great event for the past several years. This year Camp Sunshine wants to offer its program to more sick children and their families than ever before and to achieve that we need more plungers than in years past.

Camp Sunshine families really need your help. Click here to read a family's letter. So grab your friends, rally the office, and get everyone you can to take the plunge in 2010! Register today at www.freezinforareason.com.

As I recall, you don't have to give money to jump in with the Polar Bears, but it looks like a good cause, so it can't hurt. Or if it hurts, it will hurt less than jumping into 40 degree water.